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>I think a lot of companies comply with cookie banners the way that they do just to annoy users,

in my experience they don't actually understand what they are required to do, they then think the easiest way to handle it is to pay for some outside expertise with of course the understanding that they would still like to get some ad money.



This is exactly it. We have web properties that only have one cookie at all - the cookie to store the result of the cookie pop up!




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