I'm not sure why I veiled it a bit. I suppose it doesn't matter now and I made this some time back...
We're not a payments processor. What we are is very simple selling (payments included; part of the simplicity) that enables you to sell across any number of different platforms, like Facebook, WordPress blogs, Twitter, Craigslist (with checkout implementation), emails, etc etc. The only reason we deal with payments is that it's a crappy experience for the end-user to handle payment gateways and merchant accounts on their own. We get you up and running in seconds/minutes, not hours/weeks. There's not a lot of ways to sell cross-platform with ease, elegance and simplicity.
What I mean is that Google Checkout, PayPal and Authorize.NET offer essentially the same service. Here in Brazil all the major gateways (PagSeguro, MoIP, Pagamento Digital, PayPal) also offer very simple HTML "buy now" buttons with a streamlined payment process. Being a gateway you don't need to signup anywhere else either. If your focus is on improving the UX and sign-up process, that's laudable, but there's a shit ton of competition!
We're not a payments processor. What we are is very simple selling (payments included; part of the simplicity) that enables you to sell across any number of different platforms, like Facebook, WordPress blogs, Twitter, Craigslist (with checkout implementation), emails, etc etc. The only reason we deal with payments is that it's a crappy experience for the end-user to handle payment gateways and merchant accounts on their own. We get you up and running in seconds/minutes, not hours/weeks. There's not a lot of ways to sell cross-platform with ease, elegance and simplicity.
Does that make sense?