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Does this mean self-absorbed hipsters cum wannabe food critics are worth something? The end is near.

Yelp does a great service though. But half the reviewers are just intolerable attention whores. Found this hilarious explication: http://www.freddiew.com/2009/05/22/yelp-is-great-i-just-hate...

The other sites, like City Search and Google reviews, don't attract this element, probably because they don't allow for elaborate "profiles" and don't cultivate a "community."



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