I wouldn't say that I am targeting a frugal, less picky market. I think those buyers just get a box of tea from their grocery store every week.

I plan on sending teas like the organic Long Jing Dragonwell tea. Depending on the number of subscribers that month, I'll likely take a loss on many of those teas since the tea and associated shipping costs may exceed the $24 monthly price.

I have to reach a certain threshold of monthly subscribers (with a fixed churn) to reach profitability.