I thought about Apple, but I'm not sure it fits. The company Apple is today is the company that Jobs kept trying to build for 40 years. Proportional fonts and rounded buttons are the result of products, not technologies.

Had he had a weaker personality and Woz a more assertive personality, then I think Apple would have needed to make that shift.

Well, I think the transition from the Apple II to the Mac was a little like that.