So you're saying it's wrong to copy your competitors, but it's okay to copy your competitors when a consumer survey says "people want your competitor's product"?
No, I don't think it is ever wrong to copy your competitors ideas ... it might be illegal if you do it at the level where it infringes on trademarks, patents, etc. but there's nothing wrong with copying otherwise.
But most certainly it is never wrong to make products consumers want. That's the basic tenet that makes capitalism and the free marketplace work - that the consumer wins is the overriding principle. Anything that gets in the way of that is the problem, not the solution.
