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Nah, just in the context of that website. It’s not BBC or NY Times. Plus it’s properly italicized there. On HN it’s out of context and could use clarification despite HN’s no editing headlines by default policy.


Even in the context of HN, a) we're more likely to be talking about video games than real-life sport b) it's a fairly safe assumption that an international governing body is less likely to rebrand in this way than a video game series.


I disagree personally. As a "young" male from Europe every time I've talked about FIFA with friends we were talking about the game (although we always liked PES more as teenagers as it felt more arcade-like...)


Disagree with what exactly? Nobody claimed that there aren’t any people here who primarily associate "FIFA" with the game.




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