Greed indeed! Reading the headline I assumed the FIFA org had sold its naming rights to EA and was busy reprinting stationery and unscrewing the sign on their building! Gran Lardon... https://youtu.be/A0KCbZ7L17I
You touch on a good point - for a sizable proportion of people 'FIFA' means the game instead of, say, 'massively corrupt sports governing body'. This deal was a massive PR win for the organisation over the years as affection for the game rubbed off on them. This is the proverbial own goal.
Yeah, arguably showing the letters FIFA so often while gaming and having fun was actually massive advertisement for FIFA the org. Perhaps the org should have paid for getting all the ad space.
