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And the greater the degree of overlap the weaker the implicit argument.

If it's a uniform distribution of discrete features then each feature is equally "important" and worth equal resources and dev time. If 81/100 companies use the exact same 5% of features and the remaining 19 cover the remaining 95%, then all else equal you can probably drop 95% of your features and still do well.



The dynamics of the Enterprise market are such that there are features where having just one customer that will make a buy/no-buy decision based on just one feature will deliver enough incremental ARR to justify the opportunity cost of doing that feature instead of a bunch of others.

Typically you do the most popular features first, but most Enterprise vendors end up working on a long tail of niche features that nevertheless are profitable.

There's a long conversation to be had about how this ends up being a trap where Enterprise software gets bloated and shitty and eventually gets disrupted by a small vendor that does "less," but in a powerful, transformative way that obsoletes the Enterprise "standard," which leads us back to discussing Atlassian :-)

They're a good example of this dynamic, because they have a "constellation" of products to sell. So if they build a niche feature that gets a new customer to buy Jira seats, having "landed" in the account, their salespeople can "expand" by selling OpsGenie and other related products very profitably.




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