Well, do a lot more than just see if a dish sells well or gets sent back more. I meant head deeper down that rabbit hole. To quickly think of a few things, building customer profiles, personalized menus, personalized menu item combo pricing, variable and surge pricing perhaps so busy hours cost more etc etc.
Yes I've been thinking more and more recently about how personalization means fewer shared experiences.
It becomes much harder to remain a cohesive group when everyone is getting their personalized version of a thing.
I don't think there's much value in this for something as small as a restaurant where menus are always limited enough that personalization wouldn't impact what is on the menu (maybe just how its presented to you).
Personalized pricing (combo or otherwise), surge pricing etc for restaurants seems just unlikely IMO. But I can see why some might think otherwise.
