We as human beings should always strive for the better, to improve, to do the best we can within reasonable bounds.
It's imo not about pettiness, finding errors of others to shame them, or holding others to a bar set too high, but rather, if we don't, we start tumbling towards lesser good things as a society and community and humans.
Not to say that it's not ok do make errors (it is, and it's human), but if we spot one and can easily correct it, we should.
Non-standard doesn't mean improper. It's still valid English. Just because some people are too lazy to type or comprehend an apostrophe in the word "it's" to signify "it is" doesn't mean that the rest of us have to follow their lazy example.
In which case, it's still wrong in the title. Just because people are too lazy to scroll up and read the erroneous title doesn't mean nit picking pedantry makes them correct.
Yeah, I took up a cause that I was passionate about a little too quickly there, and realized that I was fighting for the wrong "it's". It's past my bedtime here...
An apostrophe as a possessive marker in its is nonstandard:
https://en.m.wiktionary.org/wiki/it%27s#Etymology_2