Virtue signaling, hell - it's not as if I'm vegan, or even vegetarian; I value the lives of wasps and spiders, and couldn't give a damn about pigs or cows. Not a great fan of factory farming, but mainly because it's a blight on the landscape; it'll go on in any case whether or not I partake of the proceeds, so I see no reason not to get the benefit.

Everybody draws their own lines, is all, and this is one of mine.