You want to segment your audience really finely and then build out a target list...

		il on Sept 23, 2011 \| parent \| context \| favorite \| on: Free course: How to buy ads for your startup w/ fo... You want to segment your audience really finely and then build out a target list based on that. Who is your CRM for? Technology startups? Computer repairmen? Telemarketers? And then work backwards from there to keywords/sites that you think would be most relevant.