> Also, how can a search category be SEO’d into ruin? Isn’t search engine optimization supposed to produce “better results”?
No, SEO is supposed to get your particular website higher up in the rankings, regardless of whether or not the results are better for users.
"SEO" is just a nice marketing term for "figure out how the search engine works and trick it into listing your site higher". It's learning what metrics a search engine prioritizes, and then playing to those metrics.
No, SEO is supposed to get your particular website higher up in the rankings, regardless of whether or not the results are better for users.
"SEO" is just a nice marketing term for "figure out how the search engine works and trick it into listing your site higher". It's learning what metrics a search engine prioritizes, and then playing to those metrics.