That one is kinda different. They renamed everything. It's not like transferwise is a product of Wise. It's transferwise is now called wise. In 10 years or so people will look at you weird when you call it transferwise. Branding and naming takes a while to catch on.
WWF to WWE - It tooks years for it to fully take hold. Sure some people will automatically think of WWE when you say WWF but not all will. And at one point it was called WWWF.
Datsun to Nissan - Honestly, you say Datsun to anyone they'll have no idea what you're talking about.
Marathon to Snickers - Very few people even remember this.
WWF to WWE - It tooks years for it to fully take hold. Sure some people will automatically think of WWE when you say WWF but not all will. And at one point it was called WWWF.
Datsun to Nissan - Honestly, you say Datsun to anyone they'll have no idea what you're talking about.
Marathon to Snickers - Very few people even remember this.