Yeah, the $40K version of the F150 Lightning is the "commercial use" one, which will presumably be utilitarian. I think they plan to reveal more about the commercial version on Monday.
If the $40K commercial use version is the right truck for a given consumer, great. But most consumers will want to step up from that for a personal vehicle. I think for most people, we will find $53K is the real starting price.
It feels as if the $40K commercial-use version was added in order to capture some headlines that group "$40K" alongside features of the more expensive trims such as "4.4 second 0 to 60," and I believe they have been successful in that.
If the $40K commercial use version is the right truck for a given consumer, great. But most consumers will want to step up from that for a personal vehicle. I think for most people, we will find $53K is the real starting price.
It feels as if the $40K commercial-use version was added in order to capture some headlines that group "$40K" alongside features of the more expensive trims such as "4.4 second 0 to 60," and I believe they have been successful in that.