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Catalog companies didn't threaten to make a significant % of all sales into postal sales, the internet does.

I am not so sure of that. Particularly in rural states, companies like Sears-Roebuck were the prime source of all sorts of amenities of basic life, from phonographs to sewing machines. Sure, it took longer, but the prices were a lot better than general stores. And the selection was amazing. You could buy anything up to and including a new house! (Some assembly required.)



Sears-Roebuck even sold houses.

[http://en.wikipedia.org/wiki/Sears_Catalog_Home]




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