Paul Adams, the previous social research lead in the Google UX team, explained why context matters in this very interesting presentation (12 months old!):
According to his blog ( http://www.thinkoutsidein.com/blog/ ), he now works at Facebook, and focuses "on researching and designing better ways for businesses and people to communicate and interact". My guess is that Facebook is already preparing its response...
http://www.slideshare.net/padday/the-real-life-social-networ... (discussed at http://news.ycombinator.com/item?id=1867807 )
According to his blog ( http://www.thinkoutsidein.com/blog/ ), he now works at Facebook, and focuses "on researching and designing better ways for businesses and people to communicate and interact". My guess is that Facebook is already preparing its response...