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I actually think not coming up with a clever or descriptive name is actually the right move here. Instead of setting it up as yet another new service from Google that you'll have to decide whether to invest time into or not, it advertises more as an enhancement of the features everyone uses already.

Its not like Google's gonna get people to divest themselves of Facebook (not in the near future anyway), so they've got to position themselves as an auxiliary rather than an alternative.



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