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The part that seems still-to-come: how did you change your marketing & product communication after adopting Sinek's theory? Did it work out better for you?

I'd be very interested to see that post if/when you make it - comparing the before & after videos & pages, and some stats on how well the change worked.



That'll certainly be on the agenda. I've only just started this journey myself really so still doing lots of learning and figuring out the best ways to gather data and store it for later comparison.

When I have more info I'll definitely be following up (so ahem http://workingsoftware.com.au/rss/ ;)




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