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> we stumbled across Notify: a simple Shopify plugin that would pop up at the bottom of a website, displaying a purchase another customer had recently made.

Not only are these kind of pop ups incredibly annoying and an invasion of the purchaser’s privacy, they are also considered to be dark pattern.

https://webtransparency.cs.princeton.edu/dark-patterns/ (See: Social Proof)



What do you do for a living?


Annoying, yes.

Invasion of privacy? No. (Someone, somewhere bought one of these. Who's privacy has been invaded?)

Considered a dark pattern? Again, "somebody bought one of these". Pretty insignificant.


I've seen similar Shopify apps that exposed other customers entire order information publicly. Don't trust that every developer implements apps in a perfectly private way.




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