But surely, it's clear that using the technique is the "terminal value," and inventing the technique is the "instrumental value." The inventor of the technique will be greatly rewarded, but the only reason what they did was valuable is that others will come along to use their technique. It must be kept in mind that the article is suggesting eliminating your role (that of the person trawling the literature for existing techniques to solve their problem), to focus on the invention of new techniques singularly.