I feel exactly the same way, but I guess people really don't want to learn super basic SQL? A solid autocompletion with automatic inventory of tables, foreign keys and indexes makes it easy enough I think.
But I never succesfully converted a business person. Either they were ok to use SQL before, or they will keep wanting to click on buttons.
I actually don't see how this is better than a cheat sheet with SQL keywords and autocompletion of tables/fields.