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> Copyrights. In the physical product world, you can file a copyright for advertising copy, your packaging art, or even your e-commerce photos. They cost $65 to file with the US Copyright Office and you do not need an attorney to do it.

Since when is this a thing? Isn't copyright automatic on any kind of creative work? Like, even the text I'm writing here should be protected by default, right?



Yes in principle. And then you need to have the means to efficiently defend it against any contestant.

Having provable timestamped prior usage/publication/sale/distribution can be enough.

Having a public registration office stamp is even more solid ground, before you effectively publish anything.


Copyright lets you file damages. But you need to prove damages amount. Registered copyright allows you to pursue statutory damages, and all you have to prove is that copying occurred.




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