How those two were as 'personalities' may not have been important, and probably neither are the 'powered by renewable energy' efforts.
The former just doesn't matter that much and the later is just marketing.
What is material is their ability to make great things, delight customers, operate effectively etc..
Organizations are often led by complimentary types, Jobs is a classic Alpha, Cook a classic Beta, they happened to work well together. But Job's assertiveness, far from being a 'negative thing' may have been a quite essential spark in the formation of the company. Just because it doesn't make you 'feel good' doesn't mean it's bad for the creative process or the company. It also may have been irrelevant: it's entirely possible jobs may have been able to be jobs without that.
Apple is an IP company, their commitment to '0 carbon' is not really important compared to a chemical company, an oil refinery, or some entity whereupon operations are material contributors to carbon.
It's a nice thing to do, and it makes for good corporate citizenry, but it's mostly just that.
The former just doesn't matter that much and the later is just marketing.
What is material is their ability to make great things, delight customers, operate effectively etc..
Organizations are often led by complimentary types, Jobs is a classic Alpha, Cook a classic Beta, they happened to work well together. But Job's assertiveness, far from being a 'negative thing' may have been a quite essential spark in the formation of the company. Just because it doesn't make you 'feel good' doesn't mean it's bad for the creative process or the company. It also may have been irrelevant: it's entirely possible jobs may have been able to be jobs without that.
Apple is an IP company, their commitment to '0 carbon' is not really important compared to a chemical company, an oil refinery, or some entity whereupon operations are material contributors to carbon.
It's a nice thing to do, and it makes for good corporate citizenry, but it's mostly just that.