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Why Chris Anderson's "Long Tail" theory might be all wrong (slate.com)
6 points by cawel on July 13, 2008 | hide | past | favorite | 3 comments


I didn't like the subtitle though: Why Chris Anderson's theory of the digital world might be all wrong.

Anderson explains on this blog (http://www.longtail.com/the_long_tail/2008/06/excellent-hbr-... ) that Elberse uses different definitions for 'tail' and 'head'. So it's all about definitions, rather than having posited wrong claims.

The article's author never disproves Anderson's theory. So it's a bold statement to say it might be all wrong.


The only reason the long tail is wrong is if people aren't marketed what they really want.


If it's on slate, it must be worth reading!




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