> IMO the challenge with marketing is the very high budget and lack of (visible) returns .
Modern digital marketing is focused on measurability and ROI. Even traditional marketing can be measured, it's just a bit harder.
When you hire your first head of marketing, make sure they are ROI and results focused. A quick look at their resume or LinkedIn should tell you everything you need to know... is it full of numbers/data, or is it a list of tasks & buzzword bingo?
Modern digital marketing is focused on measurability and ROI. Even traditional marketing can be measured, it's just a bit harder.
When you hire your first head of marketing, make sure they are ROI and results focused. A quick look at their resume or LinkedIn should tell you everything you need to know... is it full of numbers/data, or is it a list of tasks & buzzword bingo?