This kind of thing didn't exist before because it was impossible to make people follow the rules, and it's pretty costly to maintain, given that Apple has to vet all the software, host all the content, and do that across hundreds of jurisdictions with various local rules.
Before Apple there was no way any of this could happen, Google followed suit only because it looked so profitable, and they could afford to bite the losses for as long as it took to prop up their smartphone.
So, yeah, it would shake the industry to the core, just not the way most of the people begging for it think it would.
This kind of thing didn't exist before because it was impossible to make people follow the rules, and it's pretty costly to maintain, given that Apple has to vet all the software, host all the content, and do that across hundreds of jurisdictions with various local rules.
Before Apple there was no way any of this could happen, Google followed suit only because it looked so profitable, and they could afford to bite the losses for as long as it took to prop up their smartphone.
So, yeah, it would shake the industry to the core, just not the way most of the people begging for it think it would.