It seems weird to label consumer preferences (liking paper books) that don't align with yours as advocating for rent-seeking. Arguably, selling digital media is the ultimate form rent-seeking, since the marginal cost is nearly zero and you're often paying for "access" to content. At least with paper books you get a physical product (and resale rights) with your purchase.
I suspect that you misread my post as this seems unrelated to what I was saying.
The rent-seeking issue was related to folks worrying about the loss of local jobs due to bookstores closing down. My personal preference for digital media's unrelated to that point.