Bullshit jobs are an orthogonal problem, though. With solutions like UBI, or different arrangements wrt ownership of capital. I don't think it makes much sense to narrowly focus on it in the context of content creation.
I just meant that BS jobs are a symptom of a society that doesn't fund creative work where it matters. If we did fund creative work better (however we did), a lot of creative people would leave their BS jobs.
As David Graeber put it, people need an "out". UBI is a good out, but well-funded meaningful creative work is another potential out for at least some people.
That's the thing, though - it's pretty clear that the market for creative work has too much supply and too little demand for it to be well-funded for everybody who wants to participate. Any arrangement that you make to change that is going to be welfare in disguise; so why not just be honest with ourselves, and spell it out? Let people have UBI that's good enough to actually live on - and then they can do creative work that they want to do, without having to worry about how they'll sell it.