> One, if customer pulls product A off the shelf instead of product B right next to it, the manufacturer of product B can purchase the ability to have their coupon print out at checkout to be handed to somebody who is proven to have an interest in the category.
What does that add over simply printing a Product B coupon whenever someone purchases Product A?
Good question and I glossed over that interaction so much that I left out the important differentiator - it can _also_ detect that a product was pulled from the shelf and then put back. That is a much stronger signal of intent, and as a result, that signal can have a price put on it which is higher than just blindly handing out coupons.
In college I needed some cash and went to a “study”. For $75 bucks you went to a mocked up grocery store and spent 45 minutes strapped up in a chair where they showed you combination after combination of (one vendors) bottle colors and arrangement on the shelf and tracked your eyes on how quickly you gravitated towards them. Always seemed super intense what retailers do.
It certainly won't stop them from selling on that feature.
You are right about the lengths product marketing companies will go to. There is a lot of money on the table and the grocery business is all-in on this stuff.
This assumes they will buy multiple of product A? This is largely true for the type of thing Rite Aid sell I'd guess, but perhaps not for higher value items which are less frequently purchased and have higher margins.
It appears that you've been downvoted but I believe you are 100% correct. I lost count of how many times "AI" was mentioned in the one pitch I was in the room for.
What does that add over simply printing a Product B coupon whenever someone purchases Product A?