Here to second this. I’m by no means a heavily experienced VC but I’ve made about a dozen seed stage investments. And would have been pitched to hundreds of times.
The founders that over index on what they think an investor wants to hear almost without lose me within the first minute. I’m not buying your 5yr projections. It’s not believable that you’re literally the only other company in the top corner of a competitive quadrant. Try and pitch me about the tax efficiency of my potential investment and we’re done. Sometimes a founder forces a deep dive and what typically surfaces is they have a pretty superficial understanding on most of this stuff and we end up a multitude of holes or inconsistencies in what got pitched. It’s not their fault, they’ve only learnt enough of this stuff for the sake of fundraising because that’s what someone somewhere told them they had to do. A meeting that ends with the overwhelming sense you didn’t know your stuff isn’t going to end with an investment.
Contrast that to the founders I’ve invested in. One I contacted originally because I was building a competitive product. A few referrals from people I know with “they could use a little help, would you mind having a chat and giving them some advice?”. More than one of those I thought was not a particularly viable idea and planned to help the founder map a path to working that out themselves as quickly as possible. Instead I walked away from all of those conversations feeling like a knee nothing. That I’d just been gifted a brain dump from one of the most insightful people I’d come across. And that they’d introduced me to a whole exciting new area of potential I’d been completely oblivious to only an hour earlier.
I definitely want to hear a different story to what you’d represent to a customer. I think people would be more successful if they gave me the version they’d give their first dozen employees and not the one they think investors want to hear.
The founders that over index on what they think an investor wants to hear almost without lose me within the first minute. I’m not buying your 5yr projections. It’s not believable that you’re literally the only other company in the top corner of a competitive quadrant. Try and pitch me about the tax efficiency of my potential investment and we’re done. Sometimes a founder forces a deep dive and what typically surfaces is they have a pretty superficial understanding on most of this stuff and we end up a multitude of holes or inconsistencies in what got pitched. It’s not their fault, they’ve only learnt enough of this stuff for the sake of fundraising because that’s what someone somewhere told them they had to do. A meeting that ends with the overwhelming sense you didn’t know your stuff isn’t going to end with an investment.
Contrast that to the founders I’ve invested in. One I contacted originally because I was building a competitive product. A few referrals from people I know with “they could use a little help, would you mind having a chat and giving them some advice?”. More than one of those I thought was not a particularly viable idea and planned to help the founder map a path to working that out themselves as quickly as possible. Instead I walked away from all of those conversations feeling like a knee nothing. That I’d just been gifted a brain dump from one of the most insightful people I’d come across. And that they’d introduced me to a whole exciting new area of potential I’d been completely oblivious to only an hour earlier.
I definitely want to hear a different story to what you’d represent to a customer. I think people would be more successful if they gave me the version they’d give their first dozen employees and not the one they think investors want to hear.