I read about this in the blurb Ford sent us (we own an F250 for towing a trailer) and felt it was a pretty smart move. When we go camping we will take a generator to cover loads larger than the onboard batteries can deal with. If this becomes an option in the F250 I could see us getting it on the next truck.

One of the benefits that is sort of mentioned is running lawn tools from it. This could be a real benefit for small gardening shops that replace their tools with battery/electric tools. Not are they lower maintenance but they are quieter as well so the neighbors are not as annoyed.