There is nothing in that article about the generator's efficiency. I'd like to know how it compares to an equivalent portable gas generator that gets about 4-6 kWh/gal.
>That mobile [7.2kW] welding shop can run for 32 hours continuously on a full tank, making all-day, heavy-duty work possible.
F-150 has a few capacity options. Per a 2019 tech sheet[0], 23gal standard, 26gal on SuperCab or SuperCrew, and 36gal for extended range.
7.2kW for 32 hours is 230.4 kWh. Therefore it's either 10.0, 8.9, or 6.4 kWh/gal.
I would expect the efficiency to be a lot better than a two- or four-stroke portable generator, since the engine design is overall vastly superior.
The caveat is the 7.2kW system is only on the hybrid model, which presumably drains the hybrid battery before switching to generator power, which would imply there's a 7.2kW generator under the hood, which isn't even an option for the non-hybrid model...needless to say I think these are marketing wank numbers and probably have a big but associated with them.
I'd guess 7.2kW is the peak, not the continuous load it is capable of. At least that's usually how generators are marketed, by their peak load capability.