I like these rules. I can`t agree more with you about applying to people`s self-interests. I think that principle "I`ll scratch your back if you scratch mine" is very powerful. When friends receive your request for help they will often look for a reason to help you. So, it might be a good rule to give them in your request an answer to WIIFM. BTW, I experienced the truth of #45 - Preach the Need for Change, but Never Reform too much at Once. We are creatures of habit and hate when someone threatens them.