I don't know, I think this is a bit harsh -- I'm not arguing the gaming community isn't toxic, it certainly can be -- but rather I think Mixer wanted its community to be just like those actors who played hip 20-somethings in "real gameplay" game trailers at E3. It always seemed to have a "hello fellow gamers" mentality, and simply did not "get" the type of people it was trying to recruit.

If a stream and its viewers is a community, then on Mixer you didn't really have the chance to make that community "yours" -- rather, you had to be what Mixer wanted you to be, which is some made-up archetype of the advertiser-friendly hip gamer who captures that coveted market segment without saying anything even remotely controversial.