Increasingly, I'm bothered by corporate activism. Now, it's not merely a transactional exchange of value, but one of ideological posturing. I prefer business to be transactional, because it's honest and straightforward. Everything else is a facade. This company doesn't care about me. Google, for example, doesn't care about "not being evil". They just want dominance and money. They were supposed to be the anti-Microsoft and now, like the pigs in Animal Farm, I can't tell the difference between them and the humans. Same goes for all the other tech monopolies.
> I prefer business to be transactional, because it's honest and straightforward
No corporation or politicians will ever be "transactional" because that just doesn't sell. You just can't make branding or marketing without posturing.
And for a fashion corporation (e.g.: Patagonia) posturing is even more essential. They don't sell clothes, they sell posturing.
Deal with it: everybody is always acting, even you.
Plenty of corporations are transactional. You just don't hear about them, they don't get PR points for being transactional. They just hum along and work quietly in the background and we often rely on their services and products.
I think pressure from individuals on corporations to act (or pretend to act) "responsibly" is a natural consequence of the unchecked power of those corporations, and politics failing to step in responsibly (and likely those two are related).
