One of the more funny aspects of human psychology is that when someone perfectly matched their signals to a very specific audience, it looks ridiculous to anyone not a member of the target audience.
Holmes is possibly one of the most perfect example of this. To any non-VC it’s obvious that wearing a black turtleneck is not a necessary precondition to being the next Steve Jobs, but the VC and media commentators fell for it hook line and sinker.
It has little to do with the turtle neck. Read the book or watch the documentary.
Elizabeth Holmes was born into money. Her family had connections. One of her first investors was a well known VC and neighbor. All you need is a couple of connections like that to get credibility.
Jobs never wore a turtleneck, so it’s worse than that. He wore a black low collar long sleeve t-shirt. People can’t even look closely enough to tell if someone is a good copy.
Real turtlenecks are extremely climate specific. If you’re a north sea fisherman, you’re going to want a real turtleneck. In a climate controlled office? Not so much.
Elizabeth Holmes of Theranos comes to mind...