Well, that is what it is. No one knew a single website could grow so large, but it did. Even though there are thousands of people working for its owner, when reading articles like the OP we are reminded how much control he still has over it. No doubt he still thinks of it as his personal creation. Of course, "99.99999%" of the content is not his. Perhaps most of the people who sign up on Facebook are not employed by nation states but just ordinary people who want an easy way to stay connected to friends and family. Maybe these people should have a better way to stay connected than using a public website.