I hate the smell too. I commented to a friend that coffee smells like canned tuna. She thought I was making it up, and Googled it. Turns out, I'm not the only one:
I’m in this club. I enjoy the taste but just don’t get the mass appeal/obsession.
Also, always living in a generally hot climate (Texas) has me usually avoiding hot drinks. I know there are cold products now, but I’m too old to start a new habit.