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Surely that very much depends on whether your product fits within the current or near future offering of Azure/AWS.

The other side of that coin is that you use a build horizontal integration strategy to replace elements of the products you buy from Azure/AWS if (and only if) it can be done in a way that increase your profit/value.

It can work both ways. Moving from buy to build also has elements of de-risking and economies of scale if you do it at the point where there is measurable success/product to market fit.

Building something you can buy too early runs the risk of premature optimisation if not done for the right reasons.



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