"A company that does this extraordinarily well is Amazon, who issue their vendors quarterly report cards grading their performance against the contract and expectations. Getting great results from vendors requires managing them. If you neglect them and get bad results, that's on you."

- Gives JIRA a report card on them as a vendor to your business.

- Is largely ignored because my business is not Amazon scale with all the power that holds.

tldr; this only really works if you're one of the whales for a vendor.