That's exactly the reason why it feels like a classic PR tactic.
Instead of discussing what went wrong and how FB's policies and operations are deficient, the conversation is being shifted towards how much the media is biased towards it.
FB is not the victim here. Hence to have a productive discussion, being on the same page is indeed important - as in accepting first and foremost what FB's responsibilities are.
The conversation did not shift, both started from the opposite end and did not move, there were no conversation to begin with.
And this is why we have the schism in our society. No one is willing to find the middle ground and listen any more. Everyone simultaneously believes that listening is others responsibility.
As I said, you need to agree there is a problem before we can talk about it productively. This is "being on the same page".
If there is a obvious problem that one side is steadfastly refusing to acknowledge and insists on blaming it on others, then yeah we have a schism in our society as one side is just ignoring reality.
Instead of discussing what went wrong and how FB's policies and operations are deficient, the conversation is being shifted towards how much the media is biased towards it.
FB is not the victim here. Hence to have a productive discussion, being on the same page is indeed important - as in accepting first and foremost what FB's responsibilities are.