If you guys read 'the everything store', Amazon originally let other merchants sell on the platform because Amazon could get the metrics of what sells well and copy it, and get rid of the merchant. They've been anti competitive since they started allowing merchants to take the risk and then force them out. Amazon basics is the result. Usually, but Amazon is really screwing themselves if they jack up prices as keeping prices low for consumers is really the only thing keeping them from fitting the definition of monopoly and that is what is keeping the regulators at bay. They undo that, and they make themselves a huge target.