Google, Facebook and Apple are all increasingly hated though, and can't figure out new ways to make money. The time may be coming where taking a shot at their profitable businesses becomes a possibility.
They're hated because they make a lot of money and you don't have a choice about using them. Companies in competitive markets that piss off their customers don't end up hated; rather, people just don't patronize them, and they go out of business. To be hated requires an inability to simply ignore your existence.
If you look at institutions in terms of their favorability ratings, it's basically an inverse list of the level of competition they face. At the top you usually have things like beloved local restaurants, day cares, variety stores, computer games, etc. where if they weren't extremely good, you'd just go somewhere else. At the bottom you have the U.S. Government, the one institution that nobody in the world can escape. Near the bottom are monopolies with heavy network effects like Facebook and Comcast.
I want to take exception with your neat generalization.
The cable company, at least where I live, (Spectrum) is definitely worse than the government. They have stores, that are like the DMV, but the queue to be waited on is longer - the DMV is significantly more parallelized. And the DMV isn't designed like an Apple store, because people that work for the government aren't quite as shameless about being a monopoly.
When it comes to the feds the IRS has infinitely better customer service than Google (literally, infinitely) and unlike the cable company, when they owe you money, they pay you interest.
Google grew its revenue by 23% from 2017 to 2018. Sure, it's not a startup any more but still I wish I couldn't figure out new ways to make money like that.
