If you work for Google, the most effective thing you can do to fight evil IMHO is to stop working for Google.
Stop helping Google create ever more refined digital portfolios on every internet user. Google does not intend for their digital portfolios to fall into the hands of the US Government, but if the US Government ever becomes significantly undemocratic, Google cannot stop that from happening -- and Google's management knows that or would know it if they would spend 5 consecutive minutes being genuinely curious about it.
Stop helping Google turn the web into an ever more refined machine for extracting money from web users while continuing to make the web less well-suited for important purposes it was originally well-suited for: namely the publication of textual and simple graphical information not motivated by profit. (The money flows from users of the web to organizations that use Google to advertise, then to Google.)
Stop helping Google create ever more refined digital portfolios on every internet user. Google does not intend for their digital portfolios to fall into the hands of the US Government, but if the US Government ever becomes significantly undemocratic, Google cannot stop that from happening -- and Google's management knows that or would know it if they would spend 5 consecutive minutes being genuinely curious about it.
Stop helping Google turn the web into an ever more refined machine for extracting money from web users while continuing to make the web less well-suited for important purposes it was originally well-suited for: namely the publication of textual and simple graphical information not motivated by profit. (The money flows from users of the web to organizations that use Google to advertise, then to Google.)