They are not in road traffic, they will create air traffic. Airspace management is a thing. Since at least 2010 there's been research around drone integration within airspace infrastructure management and I am bullish on software/hardware to keep all that traffic straight. Also bullish on new areas for insurance products...
Why not just fly them over roads? The network is already there to reach any residence and it's less noisy than a car. A crash would probably not hurt anyone, and assuming the crash rate is insignificant, they would probably reduce the overall incidence of traffic accidents, considering the likely reduced number of cars (the delivery services that will be displaced).
A crash won’t hurt anyone? Did you see the size of that drone in the article? Having that land on top of your car or MC could very well cause significant damage, I should think.
With the right software, you could have a separation between drones of only a few feet. That would equate to trillions of drones flying simultaneously over just the USA and below 200feet.