Is there any fundamental reason for this, apart from AWS' pricing model? It seems to me that ideally, serverless should scale from extremely small to very big without too many problems.
You're basically hiring an AWS devops position since you don't need to manage anything yourself. Great for the small startup but not so great for the already established enterprise that has some devops guys anyway.
An AWS DevOps should be able to manage a lot more than one company's lambdas. That's one of the big reasons the cloud can save money. I don't see why it would be different for serverless setups.
