Platform cooperatives in my opinion are just another name for a cooperative who conducts the bulk of their business online. this can be a worker cooperative (https://www.upandgo.coop/), a multi-stakeholder cooperative (https://www.savvy.coop/) or even a producers cooperative (stocksy.com). I think the term is actually a bit arbitrary. The more important thing to think about is a) who owns the equity, b) how does the business make money c) how do the members participate.
Well _I_ don't need a new term lol. The term was popularized by folks at the New School who brought people together under the name platform.coop. I actually think it is a bit problematic, because it creates a false narrative around the utility of a service. My biggest fear is people saying we should just make a "co-op version of X company". I think that doesn't really work in real life. Cooperatives are businesses first and foremost. They exist in the market and are not immune to market factors including competition. I would much rather people think about the value they are bringing to people first then build a structure around it that matches the value. IE basic stakeholder theory but baked into every facet of a business (including it's equity structure).
Why doesn't the phrase "we should make a co-op version of X company" fit well with the platform coop model? Or rather, the focus on employee happiness is a product all its own. Just like consumers are willing to pay higher prices for "organic" produce, simply being a coop is a product feature.
Yes, competition (from corporations) means it's not enough to say "we're a co-op" if the product doesn't actually work, but well-funded corporate competition could clone any feature that isn't linked to a more egalitarian equity structure. My "co-op for Doordash but we don't steal tips" is far harder to copy, business-wise than "co-op for Doordash, but with a 'food me now' button that picks food for me".
Sorry maybe I wasn't clear. I don't mean to say that there should not be a focus on member (employee or otherwise) happiness. Actually quite to the contrary. Co-ops do a much better job of aligning incentives for all stakeholders (especially worker-coops in the case of employees) and most track engagement as a business metric. I totally think that simply being a cooperative makes the business model more defensible, I just think it is not the only differentiator needed. So if you are a b2b saas business that just so happens to be structured as a worker-coop or a media outlet that is owned by media producers (https://en.wikipedia.org/wiki/Associated_Press). It just boils down to designing around a business case first, then adding the layer of mutual aid.
Not sure why you felt the insult was necessary, but yes, that exactly!
Co-op doordash turns the entire concept of tipping on its head, contrary to traditional corporate governance, which has incentive to funnel money to a CEO and a board, compared to a more egalitarian co-op structure.
