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I must be like you too for 5-point ratings. However on Uber I changed my system to:

"A ride happened." -- 5 stars

"I don't think this driver should be driving anyone anymore." -- 1 star.

I've also reluctantly started giving minor tips in the app depending on whether my own rating is trending down or not, since drivers can and do rate riders lower for not tipping. (They have to rate before they take another ride, but they can retroactively rerate.)



UX pattern-driven tipping pressure is gradually normalizing a "voluntary" (but not really since you are extorted via ratings) layer of non-progressive consumption taxes.

There are now apps and other point-of-sale interfaces which default to 20% for "tips". Nice way to lower labor costs by outsourcing a voluntary fee to your customers, but this mostly destroys the signal/feedback value of the tip and rating.

Do the nudge crowd know they are engaging in semantic pollution, e.g. diluting the value of the data they are spending millions to collect, process and analyze.


> Do the nudge crowd know they are engaging in semantic pollution

Perhaps more importantly, do they care?




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